WTRLSS launches, aims to transform the $100 billion global denim industry

Country’s biggest apparel manufacturer brings waterless dyeing technology to commercial scale, in a move that could reshape a $100 billion global denim industry. “For more than a century, the industry has accepted that authentic denim comes with an enormous environmental cost,” said WTRLSS’ co-founder, chairman, and chief scientist Dr Mickaël Mheidle in a press release on Tuesday. “We’ve proven it
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